An annual report is a powerful tool for engaging major donors, foundations, and strategic partners. They are complex projects and require expertise to execute.

Elle Be Marcom can help you through the process. 

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Annual reports are most effective when designed to serve a specific need and when grounded in a good understanding of the target audience. Your message will be effectively communicated when all elements work together to express a specific theme or concept. Depending on the scope of your annual report project, our team will complete some or all of the following:

  • Discovery interviews with a range of your staff and key stakeholders
  • Develop a creative brief that details your needs and our suggested approach
  • Theme development
  • 2-3 design concepts which reflect the brief
  • Copywriting & Editing
  • Photography: photoshoot scouting & planning
  • Infographic or art creation
  • File Production of both a digital and print-ready report
  • Print production and fulfillment management

A client should have:

  • A clear sense of audiences and the key messages
  • Staff who can invest the necessary time to make the project succeed

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Results

The impact of each annual report project varies, but our clients have reported these results:

  • Increased donations from major donors and funders
  • Improved relationship with potential donors and funders; higher conversion rate of leads
  • Increased brand recognition in the philanthropic community